“Everybody knows they need product content, and that it needs to be good,” says Jay Heavilon, president of marketing and technology services, in the April 2009 issue of Internet Retailer. For many retailers, Jay says, having a top-flight central repository competes for resources with other priorities.
Getting your product data together, says the article author, and keeping it organized, is the foundation of online selling. Sears Holding Corp.’s The Great Indoors relies on ARS to manage its 25,000 SKU product content database. ARS gets the data from The Great Indoors’ suppliers and keeps it organized, formatted, updated and ready for the retailer’s merchants to push to the site or other venues, like affiliate sites and shopping engines.