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The runway better get wider because here comes Kmart. With a new line of trendy, fashion-forward apparel launching this fall, Kmart challenged ARS to develop an interactive shopping experience to complement their upcoming direct mail launch. We simply replied – it’s a walk-off!

Based on Kmart’s “It’s True” fashion campaign, we went to work on some fierce new looks that rocked the Internet. The grand finale broke the shopping mold with a Flash experience that moved users through the new Kmart fashion styles with an animated black ribbon. Add edgy copy and contemporary photography, the site embodies the future of Kmart fashion. It gives shoppers the glamorous feeling of being “on set” with an opportunity to view a behind-the-scenes video of Kmart’s “It’s More” photo shoot.

See it for yourself. Click Here

“Holy awesome, Batman!” As you can imagine, we were pretty geeked when ARS was asked to partner with DC Comics to create an online shopping experience celebrating their 75th anniversary on Kmart.com.

Our creatives were flying around the office. Leaping chairs in a single bound. Knocking out ideas left and right. And when all the “BOOMS” “WHACKS” and “POWS” settled, ARS developed a Flash experience that paid homage to the superheroes everyone knows and loves, while promoting Kmart’s back-to-school campaign. From a fan-centric trivia quiz to historical comic tidbits to a blockbuster back-to-school shopping page, DC Comics and Kmart both needed their own thought bubbles because they were speechless. “Wow!”