DISPLAY, POS& PRINT

  • Client

    Monessen Hearth Systems Co. / Vermont Castings Brand

    Project

    Hearth and Home Magazine Ad — March 2011 Issue

    Market

    Hearth Industry

  • Description

    Winner of the GD USA 2011 American Graphic Design Award for Advertising, ARS created this inspiring ad to help MHSC announce upcoming changes for the Vermont Castings brand. With copy and visuals to complement the new direction, the ad instilled confidence in the brand while also generating anticipation in the industry for new innovations and product launches to come.

  • Client

    Monessen Hearth Systems Co. / Vermont Castings Brand

    Project

    Vermont Castings Victory Insert Brochure

    Market

    Consumer

  • Description

    To launch the new Vermont Castings Victory insert, ARS created a consumer brochure emphasizing the unique style options and finishes that differentiate this product in the market. Through thoughtful layout and design, the subtle integration of features and benefits in the first two spreads allows the product to take center stage. The aspirational, full-page images successfully communicate the statement-making quality of the product design.

  • Client

    Kenmore Brand

    Project

    2009 Kitchen and Bath Show Kenmore® Booth

    Market

    Home Appliances

  • Description

    Winner of Graphic Design USA magazine’s 2010 American Package Design Award, ARS set the direction and inspiration for the booth space, including leveraging sustainable materials like eco-resin, unique new fixtures and a signage experience with a clean, eco-friendly look and feel that touted Kenmore Brand’s latest innovations and its commitment to eco-friendly products. This experience featured interactive sound-byte POP to increase product engagement and capture interest. An editor’s invite to an exclusive after-show event was also developed to create excitement prior to the show.

  • Client

    Whirlpool Brand & Habitat for Humanity

    Project

    Cause Marketing Event

    Market

    Volunteers, Employees, Homeowners

  • Description

    Whirlpool Corporation sponsors a yearly build for its employees and select local Habitat for Humanity affiliates. In 2009, Whirlpool built 8 new Habitat homes in the Atlanta area. As it had done throughout the life of the Building Blocks program, ARS was recruited to produce a logo that exemplified the community, as well as a press kit and event materials. A definitive success, the project offered unique opportunities and a way for ARS to give back to others.

  • Client

    KitchenAid Brand

    Project

    Sparkling Spring and Sweet Celebration Promotional Campaigns

    Market

    Promotional Retail

  • Description

    Both winners of 2010 AAF-Michiana Silver Addy Awards, these two promotional campaigns appealed to the higher-end KitchenAid® consumer with a sophisticated, modern aesthetic. ARS developed the promotion names and designed a consistent look and feel across all elements to create a cohesive promotional identity.

  • Client

    Kenmore Brand

    Project

    Shaved Ice Entrance Display

    Market

    Home Appliances

  • Description

    To build awareness and promote this new industry feature, ARS partnered with Kenmore Brand to deliver exciting consumer messaging, training materials and unique visual displays, including dynamic entrance signage that won Graphic Design USA magazine’s 2010 American Package Design Award. The die-cut banner created dimension to effectively capture the attention of consumers and generate excitement about Shaved Ice.

  • Client

    Gladiator GarageWorks

    Project

    Retail Packaging

    Market

    Consumers

  • Description

    Gladiator brand needed a bold new look in-store to stand out from its competition. ARS responded with a premium, branded look that left no doubt about Gladiator brand’s commitment to outstanding organization solutions that delivered more than consumers could imagine. The cohesive family of product packaging allowed consumers to easily identify Gladiator brand offerings in any retail outlet. The Gladiator Claw™ bike system was awarded a Silver ADDY by AAF-Michiana

  • Client

    Whirlpool Corporation

    Project

    Corporate Advertising

    Market

    Consumers, Business Community

  • Description

    Whirlpool Corporation periodically wishes to advertise itself as a larger company, rather than just as one of its many outstanding brands. ARS was charged with creating a series of ads that exemplified the values of the corporation. From a diversity ad celebrating its employees to an ad heralding its recognition as a responsible company to an ad visually proclaiming its commitment to the American worker, Whirlpool Corporation was thrilled with the results ARS delivered.

  • Client

    Amana Brand

    Project

    Consumer Literature

    Market

    Consumers

  • Description

    Amana brand requested a new full line catalog that expanded beyond the kitchen appliances to include the full laundry lineup. Using the framework of a Best in Show (Print) winning catalog of 2008, the team at ARS took the catalog to the next level, delivering a piece that’s as informational as it is entertaining. The client was thrilled with the result, which included many new photographic assets as well as being honored with a Gold ADDY from AAF-Michiana.

  • Client

    Kenmore Brand

    Project

    Beyond Green Launch

    Market

    Home Appliances

  • Description

    To create excitement and build awareness for the new, High Efficiency HE5t Steam™ front-load pairs, ARS developed “Beyond Green” launch messaging that communicated how the new pairs weren’t just eco-friendly, they went above and beyond to offer the latest innovations and designer colors. This was supported in-store through an end cap display, consumer literature and training guide featuring inspirational, life-style oriented copy and images. Prior to the launch, ARS designed a press kit with small gifts that played off the new designer colors: Chai, Twilight and Truffle.

  • Client

    Jenn-Air Brand

    Project

    In-store Flip Book

    Market

    Home Appliances

  • Description

    To provide the consumer with a comprehensive overview of all Jenn-Air Brand products available at Sears, ARS produced a flip book with easy-to-navigate tabs and a high-end aesthetic appeal for a cohesive brand message that communicated Jenn-Air Brand’s high-performance, high-style identity.

  • Client

    Matthews International

    Project

    Wood Display

    Market

    Service Industry

  • Description

    ARS developed this Bronze Memorial Display to present every memorial option available for each of the three memorial lines in a clear, organized way. The innovative drawer system was designed to introduce custom elements in smaller groups, allowing families to focus on one decision at a time. The display allows counselors to lead families through the decision process step-by-step and compare memorial lines quickly and conveniently. With soft lighting and rich mahogany wood, this display promotes a peaceful, calming atmosphere.

  • Client

    Gladiator GarageWorks

    Project

    National Print Ad Campaign

    Market

    Consumers

  • Description

    Gladiator brand wanted to expand its identity into a variety of markets and niches. ARS delivered with a unique brand voice that cut through the clutter, offering a page-stopping, targeted headline that was followed by a clear description of the Gladiator GarageWorks brand and its products. The ads ran in publications from Family Handyman to Car and Driver to Automobile to the Major League Baseball All-Star Game Program. The “Sometimes” ad won both a Gold ADDY and the Best in Show Award (Print) from AAF-Michiana.

  • Client

    The Great Indoors

    Project

    Moving Day Direct Mail Campaign

    Market

    Home Furnishings

  • Description

    To create excitement about promotions and drive traffic in-store, ARS developed a direct mail campaign. To capture interest, vibrant colors were used that stood out amongst other mail. Promotional details were clearly communicated through friendly, concise copy. The exciting colors and friendly fonts helped generate interest in the promotion while strong messaging provided a call-to-action to drive traffic in-store.

  • Client

    MyGofer/Y&R

    Project

    Black Tie Invite

    Market

    Service Industry

  • Description

    To introduce the MyGofer program to employees, ARS created a multiple touch-point campaign. Playing off the MyGofer logo and mascot, excitement was generated through “drop off” items. “Gofer glasses” were placed on employee desks, followed by an invitation to a “Red Tie” Event. At the event, employees were given a MyGofer tote, as well as water bottles and snacks with the MyGofer logo on them, encouraging them to use the MyGofer service for all their needs.

  • Client

    Whirlpool Brand

    Project

    Product Launch

    Market

    Retailer Sales Associates, Consumers

  • Description

    Whirlpool brand was ready for its most innovative laundry launch ever, the upscale Vantage™ pair, but needed an approach that was as fresh and bold as the products themselves. Taking cues from the worlds of fashion and electronics, ARS drove a forward-thinking launch by developing a cohesive family of materials for retailers, consumers and owners with a premium look, feel and voice. The custom display resonated on an emotional level by utilizing eye-catching lighting, the glossy takeaway used stunning photography, and the bound owner portfolio initiated a desire to sell (retailers) and to buy (consumers).

  • Client

    Maytag Brand

    Project

    Feature Launch

    Market

    Field Sales, Retail Sales Associates

  • Description

    Maytag brand wanted to announce its new “Best Cleaning in the Industry” claim with a big splash. ARS delivered a conversation starter and a launch kit to tout the cleaning superiority of Maytag brand’s PowerWash™ cycle. The launch kit was housed in a texturally printed stained shirt. The interior revealed a similarly printed clean shirt and contained literature explaining the PowerWash™ cycle, which drives “Best Cleaning.” A humorous and memorable look at How Stains Happen helped sales associates explain to consumers why they needed this innovative cleaning performance.

  • Client

    Maytag Brand

    Project

    Feature Launch

    Market

    Field Sales, Retail Sales Associates

  • Description

    Maytag brand needed a simple-to-understand yet memorable way to explain the benefits of the new Silverware Blast™ technology in its new dishwashers. ARS created this hype piece for sales associates prior to launch to create awareness and excitement. The interactivity of the piece clearly demonstrated the benefits of the Silverware Blast™ feature. Follow-up market visit revealed that sales associates not only effectively learned about the feature but also used this tool to explain the feature to consumers. ARS was honored with a 2010 AAF-Michiana Gold ADDY Award for this piece.

  • Client

    Maytag Brand

    Project

    Consumer Literature

    Market

    Retail Sales Associates, Consumers

  • Description

    Maytag brand requested a fresh look and feel for a full line kitchen catalog. Previously, catalogs had been produced according to each individual category. ARS took feedback from the sales force into consideration in developing the ultimate go-to reference guide for selecting the ideal home appliance. Easy to navigate with the use of tabs, spiral binding, large images and concise content highlight the brand’s commitment to quality, performance and design.

  • Client

    Whirlpool Corporation

    Project

    Sales Training Magazines

    Market

    Retail Sales Associates

  • Description

    Whirlpool Corporation wanted to instruct The Home Depot sales associates about its products. ARS developed The Edge™, a bimonthly magazine designed to build awareness and loyalty among sales associate at The Home Depot about Maytag and Amana brands. The publication was an instant hit and ARS then delivered similar, yet targeted quarterly magazines—Customer Insight for Lowe’s sales associates and Advantage for sales associates at retailers nationwide.

  • Client

    Whirlpool Corporation Sales & Learning

    Project

    Sales Resource Guides

    Market

    Field Sales, Retail Sales Associates

  • Description

    Whirlpool Corporation’s Sales & Learning division needed to communicate new product information to the sales staff nationwide. ARS developed an in-depth handbook for each appliance launch to download sales associates with everything they need to know about the products. These Sales Resource Guides provide all of the essential details needed, from features and specifications to practical demonstrations, and have been immensely popular.