To help Kmart get the word out about the new Kenny Chesney Summer In 3D DVD, we created a fan-centric and multi-media interactive experience.
Our goal was to capture the essence of a Chesney rock concert and the chilled-out tropical island vibe of his music. In addition to giving fans an exciting glimpse of Summer In 3D’s storyline, the experience also offers fans free downloads, links to Chesney’s “No Shoes Radio,” exclusive trailers and a chance to win a trip to see the country music star live in concert.
The DVD & Blu Ray is being sold exclusively at Kmart stores and on Kmart.com.
Check out the experience at kmart.com/kennychesney