Case Study: Kenmore Crazy Cleaning Confessions
For 2009, Kenmore’s strategic initiative was to generate buzz among its core target. ARS Interactive created a dynamic program to jolt consumers into rethinking Kenmore appliances.
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ARS Interactive Announces Magento Partnership
ARS interactive is now an Enterprise partner with Magento, a leading e-commerce solution. "This partnership gives our clients a powerful e-commerce platform that can scale as their business grows," said Dale Heim, vice president, sales and marketing. "An e-commerce system is the single most important business application for our clients, so reliability and flexibility are very important. We feel Magento is the best choice."
ARS launches a Kenmore contest on YouTube
August 2009
Do you go to extremes when you do dishes or laundry? That's what the "Crazy Cleaning Confessions" contest asks at youtube.com/Kenmore. The contest kicks off the launch of Kenmore's brand channel on YouTube. Contest host Amy Clark of MomAdvice.com, a well-known mom blog, also stars on a companion site, Kenmore.com/CleanandGreen, which illustrates how Clark cleaned up and greened up her laundry and dishwashing habits with Kenmore appliances.
Kenmore is an innovative industry leader, so the approach to building brand awareness and relevance was through innovations in social marketing. "The launch of Kenmore on YouTube is about starting conversations with target consumers," said Kashif Zaman, vice president of interactive marketing. "We'll build brand consideration by reaching moms who may not be thinking about laundry products, but who relate to the challenge of clean laundry and dishes," he noted.
Commenting on and sharing the YouTube contest videos raises awareness of the brand, as will the donations Kenmore makes to conservation efforts for every video and vote submitted.
We're featured in the April issue of Internet Retailer magazine
April 2009
"Everybody knows they need product content, and that it needs to be good," says Jay Heavilon, president of marketing and technology services, in the April 2009 issue of Internet Retailer. For many retailers, Jay says, having a top-flight central repository competes for resources with other priorities.
Getting your product data together, says the article author, and keeping it organized, is the foundation of online selling. Sears Holding Corp.'s The Great Indoors relies on ARS to manage its 25,000 SKU product content database. ARS gets the data from The Great Indoors' suppliers and keeps it organized, formatted, updated and ready for the retailer's merchants to push to the site or other venues, like affiliate sites and shopping engines.
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Official Omniture Partner
March 2009
ARS Interactive is now an Omniture Fusion partner, certified in the retail sector to implement, support and deploy Omniture SiteCatalyst. The qualification allows ARS Interactive to expand its retailer consulting services. SiteCatalyst monitors web traffic and supplies web analytics.
Fresh coat of paint on The Great Indoors
March 2009
Welcome, Spring! TheGreatIndoors.com took on a fresh new look with a recent site redesign. "Our creative and account teams are strong partners with the client. We help them promote innovations in home decorating through fresh, clean, inspiring web pages," said Leo Kosir, creative director, ARS Interactive, Chicago.
ARS Advertising wins Best of Show ADDY
February 2009
ARS Advertisings' St. Joseph, MI office accepted three Gold and three Silver ADDY awards for work produced for Whirlpool Corporation brands. The awards for creative excellence in advertising were presented by AAF Michiana, a regional affiliate of the American Advertising Federation (AAF).
"I'm so proud of our teams' drive and creative execution of successful marketing materials. Every project is treated with the same dedication as the next. And let me give credit to our clients, who drive our ambition to provide exceptional work," said Kim Finch, Vice President, ARS Advertising.
